At the Grammys last night, Taylor Swift did two things: She broke a record, and she announced a new record (The Tortured Poets Department).
But before all that, Swift pulled off a creative marketing and leadership move that just might inspire your business.
Let’s start with the big milestones:
- By walking away with the Grammy for Album of the Year for her album Midnights last night, Swift has now won that coveted award four times, more than any other artist in history.
- She also won an award for best pop vocal album — and it was during that acceptance speech that she announced her upcoming album.
Earlier in the day however, Swift (or at least her social-media team) did something intriguing.
— Source: INC