It’s no surprise that after 10 years, Parachute, the home lifestyle brand, stands as the dust settles from the direct-to-consumer boom.
Founded by Ariel Kaye in 2012, Parachute has developed a loyal customer base because of its high-quality bedding, towels, and robes. The company is currently expanding into different categories, such as furniture and baby products, and has opened 26 retail stores across the world.
Naturally, TechCrunch wanted to see what it has been like managing the DTC boom these past few years and brought Kaye onto our podcast Found to chat about it. She recalls how customers were immediately drawn to her company as it first launched, as it came just at the precipice of products that felt personal and tailored toward millennial-consumer interests.
— Source: TechCrunch