You already have a personal brand—so you might as well know how to grow on it. If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s sales-y. But here’s the truth: You already have a personal brand—whether you choose to manage it or not.
The good news is that it’s not too late to kickstart your personal brand for 2025.
Before we dive into five practical strategies you can start applying today, let’s clear up what personal branding really means. As I’ve learned from coaching, reading, writing, and podcasting on this topic, personal branding can mean different things to different people.
Source: Inc.